Your customers hate MVPs. Make a SLC instead.

The article argues that the MVP (Minimum Viable Product) approach is selfish and harms customers, and it proposes SLC (Simple, Lovable, Complete) as a better way to build a first product version. It claims customers hate MVPs because they are "too M and rarely V," and it cites Google Docs, WhatsApp, Snapchat and Twitter as early products that were simple, complete and loved. It also argues that SLC products can evolve over time, and that products aiming to delight customers may ultimately create meaning, which the author says few companies pursue.