If you think about it, it's probably a justifiable effort. Because it's actually also an ad for the person's own memecoin https://warpcast.com/yonfrula/0x6f00c876

Hellow world. Setting up my kiwi.

have I been tricked into watching a marketing vid? *slow clap*

Really incredible video. Bullish on coins backed by artists who get it.

Agreed! I feel like some artists (who get it) will have a unique edge here to re-engage their audience and make the coin relevant again. Or at least that's how I feel it could work. That said, it kinda hasn't happened in that way with NFTs. From what I've seen it's mostly been groups of people which can retain some relevancy, like the known PFP projects.