$ZORA: The Thesis, and What’s Playing Out Now

Social Graph Ventures argues that Zora, despite its token trading below its post-TGE high, is a monetization rail for the crypto-native attention economy rather than a pure memecoin play. It cites creator coins that trade on bonding curves and quote against $ZORA, with Zora Labs collecting about 0.25% of every trade. Its Dune data show volume at 594M annualized for July month-through, down from a $1.8B monthly annualized peak. It also points to creators with 5+ post interactions showing 11–27% D30 retention, and to Base's TBD app built on Zora rails. The firm calls Zora one of the clearest bets in consumer crypto today.