They ofc just ignored L2s to show ETH in a bad light and promote Solana, but this is a funny ad anyway. I spoke with a friend who follows the ETH vs. SOL discussions on Twitter, and he had an interesting point about SOL gaining popularity. Since Solana is much more centralized than ETH, its communications are also much more centralized. This means that it runs a literal marketing department that carefully crafts a consistent narrative and buys ads to promote it. Thanks to that, they cut through the noise more effectively than multiple uncoordinated ETH fans. All in all, I think it's good that Ethereum is much more decentralized, both tech and communications-wise because there are many ETH use cases to explore. But there's this communications trade-off I haven't noticed before, and this ad is a good example of it. Maybe there's a way to organize bottom-up, Nouns-like efforts to respond to these ads, the same way BMW responded to Audis ads (linkrel: https://www.youtube.com/watch?v=w2O58aPbBxw&ab_channel=THDEVCOMPANY)
> Thanks to that, they cut through the noise more effectively than multiple uncoordinated ETH fans. Yeah, but in the case of this ad, it shows how bad of a result that tactic yields. The ad tried to be funny by literally interpreting layers as blankets and whatever; it played into some high-level normie humor. I'm an ETHmaxi, but I actually wasn't even enraged; I think they could have been way more hurtful or rage-baiting. But the fact that this thing could never happen "officially" in ETH is a superpower; we don't want the cringefest commercials - we want plausible deniability, and we have advertising powerhouses, too. They're just not as traditional.
I think this ad has been pretty light-hearted poking, just like the BMW vs Audi story. Do you know which Ethereum powerhouses are the most prominent? Tried to look it up but haven't found too much. I know that Coinbase does a lot of work here, though it's more focused on crypto in general. Probably Base might highlight Ethereum's superpowers when the bull market comes since it's going to compete for retail onboarding with other networks.