Alex Danco - Everyone’s Job is World Building

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Alex Danco - Everyone’s Job is World Building (infiniteloopspodcast.com)

timdaub.eth

What I don't like about this podcast is that the hosts often go on quite elaborate tangents about their private lives, but that aside, I really like the notion of world-building and how it's being explained here. For example, Danco posits that exposing fans or users to friction is good because the purpose of world-building is to drop the user in a world and encourage the user to explore this world by themselves, "even when you're not there." They then go on a tangent about how friction-full the internet was back in the day and randomly mention the early eBay and how hard it was to use it. To me, eBay is an amazing example of demonstrating how much friction a consumer is willing to endure for some minor form of gratification on the internet. From Warpcast and dwr's casts, one always gets the impression that users are super fucking lazy and that they can't be trusted with anything, and that friction must be absolutely minimized for the sake of conversion. But if you think about the pain that early internet consumers were willing to endure on eBay, and considering that human nature hasn't fundamentally changed since then, then this must be leverageable today as well. I'm pretty sure Web3 is very similar to the early Internet in that many consumers see it as their hobby to try to set up wallets and try out Uniswap, just to expose themselves to a new thing, with most of their internet life having become rather stale on Instagram and Facebook!