The Battle for your attention with Simon de la Rouviere (2017)

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The Battle for your attention with Simon de la Rouviere (2017) (soundcloud.com)

mishaderidder.eth upvoted

timdaub.eth

I want to build the p2p ad mechanism that they describe there. Here‘s how it could work: 1. A user signs a message stating that they‘d be willing to see an add for 1 hour on the third spot of Kiwi News every day 2. Ad publishers can list all user messages and their offers by reading the protocol messages of users 3. Onchain, there are also other infos about a user available. For example, they could see that I‘m a Degen and Higher holder 4. So the ad publisher selects all users they want to display an ad to, how long is should be displayed and what the ad’s URL is. The user then sends the sum of the costs as ETH to a contract along with the ad URL 5. The contract forwards ETH to each user who made a reasonable enough offer to be shown an ad to 6. The KN server recognizes the ad publisher‘s transaction onchain and starts displaying the ad for the respective users