2023-24 privacy washing list from Proton

Proton says privacy washing, the marketing of surveillance-based ad products as private, was the biggest new privacy threat of 2023 and will grow in 2024. The article cites Google's "enhanced ad privacy" feature in Chrome and Android, which it says gives Google exclusive data collection rights, and a lawsuit over Chrome's Incognito Mode seeking $5 billion. It also predicts that automakers, internet service providers and insurance companies will increasingly adopt the practice, citing Kia's privacy policy and Liberty Mutual's data sharing.