Curating and displaying your onchain identity

The author argues that the most promising non-speculative web3 social apps are those that let users create, curate and share digital identities using onchain assets such as NFTs and attestations, much as Myspace and Instagram did with photos. Identity and belonging have long driven crypto participation, and the 2021 digital art and PFP cycle was fueled by demand to define identity and status, artists like xCopy and Beeple, and people displaying membership in onchain worlds like Punks and apes. Current tools fall short: Twitter is built for microblogging, and link-in-bio tools like Linktree make browsing scattered profiles tedious. The author suggests future products could let users customize what they show on each app, possibly via Open Graph technologies like Frames and Solana Blinks, and points to Seam's earlier Myspace-style profile builder as an example.