How To Build Product-Community Fly Wheels

The article argues that founders should build community around their most engaged users to scale, using Roby John's decade of work at SuperGaming as the example. Roby began by flying under the recognised IP of Backflip Studios, whose 2012 investment gave his then-named June Software access to popular intellectual property, and later in 2013 Hasbro acquired 70% of Backflip for $112 million. For MaskGun, which reached close to 60 million downloads by 2022, Roby personally spoke with thousands of users, and that feedback led to in-game features such as custom skins and an in-game marketplace.