Kill the Cookie Banner!

The article, which is an advocacy call, argues that cookie banners should be replaced by automated browser-level privacy signals, since EU law already prohibits online tracking by default and the banners push people to waive their rights. It says that up to 90% of people click "YES" on banners while only around 3% actually want to be tracked. The EU Commission proposed such signals in Autumn 2025 as part of the Digital Omnibus reform, but the article says several Member States are blocking the proposal after lobbying led by Google and the tracking industry, and industry groups are lobbying the European Parliament to reject it. The article urges readers to contact their representatives and states that the Member States and Parliament have not yet taken a position.