Moral Ecosystems: My Big Idea

The idea of moral ecosystems holds that decentralized systems of moral belief are related to technological media environments, and the text says it has been explored since 2016 across several essays. Its roots lie in work on brands and lifestyles, which were seen as decentralized pseudo-communities of practice drawing on Jean Lave and Etienne Wenger's learning theory. After Authenticity (2018) treated authenticity as an ethical system, and Charles Taylor's account of three moral sources shaped later thinking. The line of work led to Life After Lifestyle and, after a 2019 crypto unconference where Laura Lotti and Sam Hart joined the talk, to Headless Brands.