Life After Lifestyle
AI summary of the linked articleLifestyle, the model in which technology tied brands, culture and supply chains together in the 2010s, is giving way to new models of commerce and culture, along with new critical questions and greater moral challenges. Direct-to-consumer brands such as Warby Parker, Bonobos and Birchbox launched during the post-2008 recovery, and many were founded on venture-funded "X for Y" messaging like "Uber for razors." Social media meanwhile broke mass culture into countless subcultures, so class now shows up mainly as price points within consumer subcultural categories. |
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1 comment > "Stare long enough, and you begin to see the whole: an economy where culture is made in service of brands" I think we have seen attempts before. Nike tried to become the symbol of 'determination,' Apple tried to become synonymous with 'creativity,' and Philipe Patek wanted to represent 'class.' The difference is that brand-made content isn't as effective as the content created by individual creators. Creators can not only publish more (because they don't have marketing departments opinionating everything), but their videos/stories/posts are also more personal and believable. As much as I understand that everyone needs to make money, I feel nostalgic about the early Internet days when hardly anyone made money, and we all posted stuff for fun. |
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