Revolutionizing Growth: How Farcaster Can Onboard the Next Billion Users

Farcaster, a decentralized social network built on Ethereum L2, is presented as a way to bring the next billion users onto decentralized social media, and the article proposes growth strategies toward that goal by 2026. The article says Farcaster was launched in 2020 by Dan Romero and Varun Srinivasan, former Coinbase directors, and that it raised $150 million led by Paradigm on May 22, valuing the company at nearly $1 billion. It describes accounts managed through Ethereum addresses and ENS names, with account details stored onchain on Optimism and posts stored on decentralized nodes called Hubs. Suggested tactics include integrating identity systems such as ENS and Ceramic, holding an annual Farcaster Summit, expanding FARCASTER token utility, and easing the $3 subscription barrier.