Starbucks Odyssey leads as the best way to build brand loyalty (techcrunch.com) | |
It's pretty nice that Starbucks hasn't dropped its web3 program when the bear market arrived. The scale of this program - 58,000 active participants - is still tiny compared to their other loyalty programs - they have 34.3 million Starbucks Rewards members in the US alone (https://stories.starbucks.com/press/2024/bank-of-america-and-starbucks-launch-loyalty-partnership/). But fingers crossed on growing adoption :) | |