Starbucks Odyssey leads as the best way to build brand loyalty

It's pretty nice that Starbucks hasn't dropped its web3 program when the bear market arrived.

The scale of this program - 58,000 active participants - is still tiny compared to their other loyalty programs - they have 34.3 million Starbucks Rewards members in the US alone (https://stories.starbucks.com/press/2024/bank-of-america-and-starbucks-launch-loyalty-partnership/).

But fingers crossed on growing adoption :)