Tokenized Marketplaces: Bootstrapping and scaling active vs passive supply

Tokenized marketplaces face different bootstrapping tradeoffs depending on whether their supply is active, meaning it must engage continually, or passive, meaning it requires onboarding but little ongoing maintenance. The article argues that active-supply marketplaces tend toward stickiness and defensibility at scale because growing demand lets them offer better earnings to suppliers, but they are harder to scale. Passive-supply marketplaces can scale supply quickly without matching demand, but they find stickiness harder to secure, and examples include DIMO's hardware network and GPU marketplaces where owners supply compute to make use of depreciating assets.