"When you replace once-independent pricing decisions with a shared algorithm, expect trouble. Competitors using a shared human agent to fix prices? Illegal. Doing the same thing but with an agreed upon, shared algorithm? Still illegal." Nobody likes price fixing behind the scenes, but the attitude behind the article seems like a loosing proposition. The "independent pricing decisions of humans" are already questionable due to shared realtime data and communications. Faced with prediction markets and bots we need a new consensus.