Interestingly the blog platform where this is posted on called Offprint reminds a bit of web3 publishing like Paragraph - but now the Bluesky-handle is your owned identity.

I just migrated from Bluesky to Eurosky and Mu-app easy, AT protocol is portable and it feels you own the identity.

Also new on AT proto, payments AtmoPay https://atmopay.birdsongapps.com/ Demo still.