With $150 Million raised in 2024, the market should be yours to control.

Farcaster, a decentralized social media protocol, is argued to need stronger marketing and growth efforts to stand out among Web2 and Web3 competitors despite its active user base. The article notes Farcaster's Frames feature, its permissionless structure for third-party developers, and a $150 million investment deal in May 2024. It recommends brand-awareness education, partnering with existing Web2 creators who share decentralization goals, and hackathons and grants for builders, while noting that the protocol needs consistent onboarding to succeed long-term.