For anyone also struggling to see the relevancy of this post, as it is a copy of the memecoin thesis from the last weeks, I think this guy is more downstream of crypto culture and hence his word reaches retail more. Most people probably don‘t know what „memes“ are, so to say that they‘re tokenizing culture can make more sense in this case.
I'm not sure if he's downstream of crypto culture, but he heavily bets on onboarding retail. And they're pretty effective here - they're selling Pudgy Penguins toys in Walmart, creating tons of content about them, and promoting their creatures on Instagram (I recently even saw Pudgys on a totally non-crypto account I followed). Their big idea is to run a collection that's normie-friendly and can be converted into a Pokemon-like brand.
Pudgy Penguins got it correctly. I agree with this guy 100%. I’m just not sure if we need to encourage infra builders to move to culture builders at this point. Seems to be too early. Also I think culture builders are essentially content creators. Instead of turning infra builders into culture builders, we need to onboard more content creators and let the infra people cook behind the scenes.