Been doing some of the things from the B2B path - podcasting, bottom of the funnel google ads, pixel, remarketing. We never did too much cold emailing because it didn't work for our services, and LinkedIn was much more effective. But we bet heavily on high-quality content that was optimized for SEO, and we had top 5 spots in the most relevant keywords. There are many other tricks here - you have apps like albacross that use IP-to-company mappings to tell you that "Someone from Intel was checking your website", so then if you do a cold outreach on LinkedIn, it's not that cold anymore. Anyway, the most interesting thing to me in this 'marketing tactics dump' is how much engagement it received.
Totally. To me, the most interesting thing was how optimized it seems to be for the 2013-2022 period of peak web2-iness. Can't imagine this same playbook continuing to work ...
I don't think it works, either. What I've learned is that this guy runs a startup for AI content generation, so I guess that's why he has chosen to share this particular playbook :)