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>>> "Stare long enough, and you begin to see the whole: an economy where culture is made in service of brands" I think we have seen attempts before. Nike tried to become the symbol of 'determination,' Apple tried to become synonymous with 'creativity,' and Philipe Patek wanted to represent 'class.' The difference is that brand-made content isn't as effective as the content created by individual creators. Creators can not only publish more (because they don't have marketing departments opinionating everything), but their videos/stories/posts are also more personal and believable. As much as I understand that everyone needs to make money, I feel nostalgic about the early Internet days when hardly anyone made money, and we all posted stuff for fun.