Building Resilient Ecosystems

Sam Friedman, Head of Marketing at Offchain Labs, argues with Alex Shefrin, a Web3 GTM Advisor, that web3 growth depends on simplicity, community and long-term resilience rather than short-term hype. Friedman cites real-world impacts in Argentina and Nigeria, including financial accessibility and seamless cross-border transactions, and says mainstream adoption requires intuitive, mobile-first experiences and streamlined crypto messaging. The session, recorded at the second annual Safary Summit in February 2025, also covers maintaining user ecosystems after a token launch, with examples from Arbitrum's journey.