Mindshare vs Market Share

Sami Waittinen, CMO of Trust Wallet, argues that mindshare, or brand perception, is the essential gateway to market share only when a product, a growth engine and a capable team lock together in a "product-mindshare fit." He presents a four-pillar checklist of Brand, Growth, Product and Team, and says market share from tactics such as airdrops, KOLs and paid ads is always rented, while mindshare can be owned. He also describes how Trust Wallet rode TON "tap-to-earn" momentum while avoiding Solana FOMO until its product was ready.