How Upshift tripled their TVL by uncovering new user segments with Safary

Upshift Finance used Safary's customer data platform to find that many of its large depositors were actively managing complex positions rather than acting as passive yield farmers. Ethan Luc, Growth Lead at Upshift, said that when the team analyzed deposits over $10K, many of those wallets held Pendle positions or had converted Upshift tokens into Pendle. Upshift says this insight has guided its decisions on introducing new vaults and how it positions them, and has helped it allocate marketing resources more efficiently across channels.